Articles About Business Architecture in the Transportation Industry

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Using Business Capabilities to Make IT Metrics Meaningful at United Airlines

Take a look at this winning presentation entitled “Using Business Capabilities to Make IT Metrics Meaningful” made by Diane LeBeau and Diana Krohn both from United Airlines during the Business Architecture Innovation Summit on […]

March 21st, 2017|0 Comments|

Business Architecture and the Customer Experience: A Comprehensive Approach for Turning Customer Needs into Action

Business Architecture Guild® White Paper written by Mike Clark, Whynde Kuehn, Chalon Mullins and Eric Spellman

Executive Summary

Customer experience (CX) can be defined as your customers’ perceptions – both conscious and subconscious – of their […]

October 30th, 2016|0 Comments|

Case Study: United Airlines Journey – The Challenges, The Opportunities & The Road Ahead

featuring Diane LeBeau, Jeff Scott and Gregg Rock in BA

Launching a business architecture program is challenging. Culture, politics, and even our own thinking present significant challenges. Though the challenges are great, the benefits […]

August 1st, 2016|0 Comments|

Why a Business Architect Could Save your Company

written by Rob Enderle in CIO Magazine

A number of firms are contemplating the advantages of developing the business architect role. The goal of this position would be to connect IT to the business strategically. […]

September 11th, 2015|0 Comments|

Align your Requirements to Corporate Strategies Using Business Architecture

Written by Daniel Lambert


In an article entitled “Business Analysts and Business Architecture” [1] published earlier this year in the Business Analyst Times, I got a comment from Duane Banks, a Business Analyst at United. […]

September 1st, 2015|0 Comments|

Internet of Things Needs Enterprise Architecture to Deliver Business Value

by Joao Lima in the Computer Business Review

The key to managing the risks while fully capitalising on unprecedented opportunities for businesses is an IoT architecture strategy.

The information of everything enables detailed insight into what […]

April 20th, 2015|0 Comments|

Business Analysts and Business Architecture

by Daniel Lambert in Business Analysts Times


Large corporations try to make sense from chaos that surrounds them by understanding their environments, finding rules of thumb, implementing robust, repeatable, replicable […]

March 16th, 2015|0 Comments|

Business Architecture Guild Announces the Certified Business Architect (CBA)® Program

Soquel, CA, February 07, 2015 –(– The Business Architecture Guild is pleased to announce the Certified Business Architect (CBA)® program. This certification program reflects a major step forward for the rapidly expanding business architecture […]

February 7th, 2015|0 Comments|

Making DevOps Business Driven – a Service View

by Steve Jones in Business SOA

I’ve been doing a bit recently around DevOps and what I’ve been seeing is that companies that having been scaling DevOps tend to run into a problem: exactly what […]

January 28th, 2015|0 Comments|

Achieving Success in Large, Complex Software Projects

Written by Sriram Chandrasekaran, Sauri Gudlavalleti, and Sanjay Kaniyar in McKinsey & Co’s Insight

Using cross-functional teams to break down silos improves the chances of success when building highly complicated systems.

Large technology-led transformation programs are […]

July 10th, 2014|0 Comments|